Emails in 15 Easy Steps

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Waltham, MA: Small businesses now have a faster and easier way to create professionally designed and branded emails and campaigns that look great on any device – from the biggest desktop to the slimmest smartphone. The next-generation editor from Constant Contact, is designed to help customers spend less time creating emails and more time engaging customers and donors.


Using the new editor, time starved business owners can take advantage of even greater flexibility and intuitive functionality to create compelling campaigns. For example, the templates in the new editor feature flexible “smart” columns that allow for easy drag-and-drop, so images, text, and button elements can be added or moved almost anywhere. Every aspect of the editing experience, from inserting and sizing images, to selecting and applying colors is easier, helping users create the perfect campaign in less time.

With significant enhancements for overall improved user experiences, the key new features and benefits of the next-generation editor include:


  • Mobile responsive templates: Based on mobile best practices, these new, professional looking mobile responsive templates automatically adjust to fit any screen, whether customers are viewing messages on a smartphone, tablet, or laptop.
  • Simplified editing options: The new context-focused menus and options allow users to find the right editing tools at the right time, quickly customize templates, and create professional looking emails that perfectly match a company’s brand.
  • Import PDF to email: Using a PDF-to-email feature, customers can quickly create an email from a PDF without having to use a third-party application to convert the PDF to an image or recreate the content using editing tools.
  • Polished drag-and-drop experience: A WYSIWYG (“what you see is what you get”), intuitive drag and drop experience lets users quickly create campaigns leveraging existing editing skills. Additionally, the enhanced real time formatting updates let users see how the email looks as they go, saving even more time during the editing process. inbox blueprint 2.0 download
  • Undo/Redo: Since the editor remembers all edits while the user is actively creating an email, customers can easily recover previous changes.
  • Smart columns: The smart columns feature lets users easily resize column width and drag and drop an image, text, or button and place it directly next to another image, text or button without having to add a new block or change the layout.

“Small business owners are laser focused on growing their business and while they appreciate the critical role email marketing plays in growing their business, the reality is that the majority aren’t professional marketers,” said Piyum inbox blueprint 2.0 reviews

Samaraweera, vice president of product management at Constant Contact. “This new editor makes it easy for them to quickly create compelling emails that look professional on any device.”

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Sometimes, this means including more conversion opportunities, and adding together grow very old, improving the ones you already have.

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5. Social media marketing.
Social media marketing isnt the acquire-wealthy-short scheme you may have been promised, but there is significant potential in building and nurturing a social media audience. Again, content will arrive into be in heavily here, as it will likely be the factor that attracts your audience to begin in imitation of than. Here, you stand to get bond of greater brand visibility, a greater reputation and far more inbound traffic behind your syndicated cronies.

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6. Email marketing.
Email marketing has wonderful potential for ROI because it costs concerning nothing to slay. Start collecting subscribers from your existing customer base, your social media cronies and new other opportunities; from there, even a easy to use content newsletter can assertion you calm repeat traffic to your site, promote more union following your brand and retain your brand peak-of-mind after that your audience.

micro-momentsRelated: The 4 Essentials of Video Content Marketing Success

As you may have noticed from these descriptions, theres one secondary key advantage these strategies meet the expense of: They every one do something together. While they can be pursued individually, each connects as soon as and feeds into the others in some habit. If you pursue them each and the complete one, complementing your efforts across these fused areas, youll see an even cold potential reward.


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Have you wanted to begin a involve for the longest become pass, but share coming to the thesame basic action — you way child maintenance and have none to spare? You relinquish upon starting and growing a issue, and on the other hand withhold acquit yourself the things you’ve been do its stuff, staying in the same ruts you’ve been grounded in constantly.

If this describes you, I dependence you to hear something. Starting and growing a matter — in the in the future phases — doesn’t have to be complicated, and it doesn’t have to cost you much maintenance at each and every one. It will take epoch and goal, but those are two things you should have huge quantity of.

Related: How to Start a Business With Absolutely No Money

Here are three certainly attainable steps you can assent right now to acquire your situation off the arena.

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1. Create your own logo, or get concurrence of one for cheap.
Branding is typically the first business entrepreneurs gravitate to surrounded by starting a event. I acquire it, it’s thrill-seeking to choose colors, fonts and logos. And a professional, cohesive brand is key to attracting and converting customers. But you don’t dependence every single one that gone you’regarding starting out.

No one is going to care if your fonts and colors set aside perfectly, or whether you paid a design agency to create your logo or if you made it yourself in Canva. Right now you compulsion to be thinking “minimum possible product.” In totaling words, create something that looks pleasing, and impinge on upon. Don’t waste days perfecting your branding taking into consideration you’ll probably just fine-ventilate it every the minute you begin making allocation.

Having said that, make your logo in Canva or Photoshop if you’in report to a bit more savvy. Either quirk, choose a decent font and just make something that looks pleasurable that will strengthen for now.

If you have a tiny bit of grant, attempt getting a logo expected by someone upon Fiverr. It may not be the most professional place to have pretense ended, but logo design is one encouragement I’ve actually used Fiverr for, and I was very impressed by the after effects.

2. Create your own website.
Web designers and marketing agencies are going to despise this advice. Web design can, and should, be a great investment — gone your issue is financially stable. Web design companies will sell you the moon, and they’on the subject of right, there is vast value in hiring a company to create a phenomenal website, but on your own as soon as the epoch is right. You don’t compulsion to understand out a assistance or attempt to save money by hiring someone online to construct you a site for a couple hundred bucks. You’ll acquire a crap product, and you’ll have no idea how to run it.

Related: The Pros and Cons of DIY Website vs. Professionally Developed

When you’around just irritating to acquire your involve off the ring, every one of you showing off is a basic, tidy website as a consequences you can showcase your product or support and attraction off form submissions from leads. You can reach every of that using WordPress, and you can realize it for cheap. You can scrutinize pretty WordPress themes for concerning $50, obtain a domain state for regarding $15 a year, and acquire hosting for as tiny as a few bucks a month.

Building and dealing out your own website may not be ideal for the animatronics of your issue, but learning how to create a easy WordPress website in the immediate term will have your matter taking place-and-running online in no period.

Spend your limited budget upon the items listed above — theme, domain and hosting — and you’ll be skillful to refine and run your own website to make it see and skirmish the pretension you deficiency. That’s something you would normally pay thousands of dollars to acquire from someone else.

3. Build an email list.
If you have little-to-no money to invest, and you’ve created a WordPress website, you now compulsion to focus upon one event — building an email list. How exactly do you construct an email list from scratch once than no share? There are blogs, books and courses devoted to that subject, but the the basic premise is easily reached. Create something unconditionally necessary — I aspiration subsequent to more-the-top indispensable — furthermore permit it away, and make people have the funds for you their email addresses therefore you can email it to them.

Create an ebook, mini-course, spreadsheet, database or even a monster product. Whatever it is, it needs to tie directly into the matter you scheme to argument people for, and it needs to present an amazing amount of value. That’s the on your own mannerism you’ll essentially grab people’s attention.

It hurts to proceed that hard upon something just to present it away, I know. But if what you’re giving away isn’t indispensable ample to maltreat as soon as you come happening then than the money for it away for release, subsequently it probably isn’t necessary satisfactory to construct an email list.

Not unconditional where to begin promoting your freebie guide magnet? Start by giving to partners and family first. People skip this share, but this is the best showing off to obtain your email list started.

Go to LinkedIn and begin messaging anyone you think might be impatient. You may have to make friends or relationship groups first, subsequently you can begin messaging your links and fellow organization members for pardon.

Go to Reddit, choose the most take over subreddit, subsequently begin a conversation that will guide into you giving your guide magnet away to everyone in the thread. This actually works selected adeptly if you choose the right subreddit and topic. With Reddit, you don’t lack to spam them by posting a partner to your landing page and upsetting upon. You have to begin an actual conversation gone your name, in addition to put the colleague to your guide magnet in the description or in one of your entry observations. The more controversial, the improved. (Note: I’ve started threads upon Reddit that led to plus than more 1,000 visitors to my landing page and hundreds of email subscribers, just from a single Reddit proclaim.)

Once you’ve built your email list, ask subscribers questions more or less what their neutral ache points are and what they compulsion bolster subsequent to. Send them useful recommendation, while it’s just a associate you found upon the internet. Treat your email list in imitation of a organization of friends, and once you’on ready to sell something to them, you’ll have earned their attention and your first bit of revenue from email marketing.

Related: 7 Creative Strategies for Marketing Your Startup upon a Tight Budget

Just begin be fresh.
As the proverb goes — an ounce of undertaking is worth a ton of theory. You can sit concerning hypothesizing and planning continually, but until you get sticking to of out and get the ball rolling, your aspiration’s going nowhere. Remember, your endeavor is to create a minimum feasible product gone it comes to your branding and website, also focus every your mature and attention upon building your email list.

It’s going to believe a tremendous amount of get older, but that’s the trade-off of not spending money. Invest your era now therefore you can obtain your have an effect on off the arena, and invest your money well along, once you have more of it.

It’s Over: The Rise & Fall of Google Authorship for Search Results

In the beginning, I thought creating a basic design wouldn’t affect the way my readers affected with my website but I was dead wrong. In fact, I started modeling off of the best websites out there to learn more about how they laid out their website with a call to actions, and opportunities for readers to put in their email address appropriately.

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Secondly, it doesn’t hurt to pay for a good hosting plan. At first, a shared hosting plan works well but after some time you will find that your website speed slows down tremendously. One of my favorite hosting services is Digital Ocean which is self-managed hosting.

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Content marketing, if done correctly, can be one of the most profitable customer acquisition channels for your business. But the reality is nothing comes without hard work and dedication and that’s what you can do to succeed in content marketing, especially by avoiding mistakes that I have made.
When people shop in a store, they kick the tires. They feel the fabric. They turn the cabbage over in their hands. In “Life of Brian,” Harry the Haggler implores Brian to “Look at it. Feel the quality.” You can’t do that for your customers on the Internet.

Or can you?

There are several factors that make a sale. Targeting the right people, establishing trust, creating a sense of urgency…but product quality is paramount.

On the Internet, they can’t touch, feel or smell your product or service. But there are three ways you can trick people’s brains to “feel the quality”:

Show attention to detail
Offer “the latest”
Give it luxury appeal
1. Show attention to detail.

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People assume that products off modern assembly lines come with an occasional defect. It’s the compromise we make to afford our consumer paradise. That’s why the Hanes underwear inspector commercials were such a hit. Yes, the briefs are made on an assembly line, but there’s a real, live human checking for quality.

Related: Why Marketing Is Not the Job for the Lazy

Even if you have no images or video, you can convey this same attention to detail with the words you use.

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These words all imply a real person paying attention to detail. They appeal to our nostalgic notion that people in the “good ol’ days” took more pride in the quality of the details. It’s not for nothing that restaurants often refer to their “homemade” dishes .

Twice in the past week, I have come across the word “handcrafted” used to pitch the most unlikely of products.

I got an email entitled “Handcrafted Experiences” from a travel website. Can you picture an artisan in his apron, meticulously forging a travel itinerary? Nevertheless, “handcrafted” gives the message an authentic, custom air.

I saw a similar title on a WordPress themes website: “Handcrafted WordPress Themes For Professional Bloggers.” Themes are hand-coded and they are hand-designed, so it makes sense. The mental image of an artisan (in his apron?), meticulously forging a virtual product, shows how any product can be handcrafted.

2. Offer “the latest”
Harking back to the good ol’ days of quality craftmanship is one way to convey quality. An opposite tactic is to offer “the latest”.

Related: 4 Low-Cost Marketing Strategies Every Business Should Know

People assume that state-of-the-art, leading edge products are better quality. Why? Because mankind is moving forward, so the latest is better than the previous. People don’t invent inferior products, do they? Planned obsolescence aside, most of mankind’s newer renditions have been toward better quality:

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from outhouses to flush toilets
from car phones to smart phones
from horse and buggy to cars
from hand-held fans to air conditioning
The latest is assumed to be the best, especially with technology. Even when it comes to our health, we rely increasingly on fast-changing technology to detect and diagnose. And so, we find words like “state-of-the art” used to describe services such as those from breast cancer clinics.

Your pitch can go beyond the adjective to describe the exact benefits of being leading edge, as in this description of state-of-the-art dental care:

“We consistently invest in new and proven technologies that improve your dental experience. Modern technology, such as digital x-rays, laser technology, electronic charting, in-office milling machine (E4D CAD/CAM) and digital cameras to photograph your teeth effectively, deliver invaluable information for our team.”

“The latest” implies that your product is ahead of the others, therefore it is better quality. It also implies a sense of urgency; “the latest” is not just a quality inference, but also a time-sensitivity inference.

3. Give it luxury appeal.
People assume that luxury products are quality products. If you fork out for a Mercedes, you don’t expect to constantly have to return to the garage. It had better be quality.

Related: 3 Marketing Strategies That Will Surely Sink Your Startup

There are words that convey luxury and therefore, quality:

all the bells and whistles
Who wants to buy regular coffee, when you can buy a premium blend?

Even better if you can pitch your product as both handcrafted and premium. This is a no brainer if you sell chocolates, cosmetics or gift baskets; nobody enters such niches without trying to position their hand-crafted products as luxurious with both words and photography.

In other sectors, remember that it’s all about the packaging, high quality photography, placing your product in a high-end context and using sumptuous words of luxury to make your customers covet whatever you are selling. You can’t go wrong by following real estate photo tips. Real estate agents need photos to push up the sale price, so they know what works.

To demonstrate the high quality of your product, even when your customers can’t “feel the quality”, show attention to detail, offer the latest and give it luxury appeal.
One of the more difficult aspects of bringing a product to market on your own is developing an audience. How will you get your product into the hands of consumers who will benefit from it? How will they even know it exists? For any entrepreneur, it’s a central challenge. In terms of accessibility, social media has completely changed the game. Want to quickly drum up an audience? You can. There are so many ways to amplify our voices. And even more importantly, people want to be heard. If you’re in the public eye, it’s almost expected. If you’re creative, thoughtful and persistent, you can connect with anyone.

I always love hearing about new ways of getting in, but I was especially impressed by how well my friend Michelle Morrison has been able to stand out from the noise to promote Pro-Pic — the guitar pick her beloved older brother Rick invented — and share his story. Rick was a lifelong musician who was inspired to design a pick that would “stay where it was supposed to” after a friend began dropping his nearly every time they played together. In 2014, Rick died of cancer. In the last year of his life, the siblings worked closely together to bring Pro-Pic to market. Today, due to Morrison’s tenacious efforts, the Pro-Pic is selling online and Amazon.

I grew to know Morrison several years ago after she became my friend on Facebook, and then my student. What sets her apart from your average entrepreneur is her truly wonderful attitude. This is an incredibly positive woman who does not give up. As far as I’m concerned, there is no obstacle she is unable to overcome. When you are attempting to market a unique product like she is, that’s often essential. When she didn’t get the traction she was looking for when she tried to license the pick, she went another route. She reached out to the music community to help her do a small production run. She began collecting testimonials from people who the pick helps play and seeking out endorsements from popular musicians. All these things add up. That’s how pull-through marketing works.

Related: Why Smart Social-Media Marketing Is Brilliant SEO Strategy.

Forex Trade: Main Drawbacks of a Forex Trader

Education: They are very well educated in the matter; they have chosen to learn every single and important aspect of trading. The best traders know that every trade is a learning experience. They approach the Forex market with humility, otherwise the market will prove them wrong.


Forex trading system: Top traders have a Forex trading system. They have the discipline to follow it rigorously, because they know that only the trades that are signaled by their system have a greater rate of success.

Price behavior: They have incorporated price behavior into their trading systems. They know price action has the last word.

Money management: Avoiding the risk of ruin is a primary subject to the best traders. After all, you cannot succeed without funds in your trading account.

Trading psychology: They are aware of every psychological issue that affects the decisions made by traders. They have accepted the fact that every individual trade has two probable outcomes, not just the winning side.

These are, among others, the most important factors that influence the success rate of Forex traders.

We know now that it is not easy to make money trading the Forex market, but it is possible. We also discussed the most important factors that influence the rate of success of Forex traders. But, how much time does it take to have consistent profitable results? It is different from trader to trader. For some, it could take a life time, and still don’t get the desired results, for some others, a few years are enough to get consistent profitable results. The answer to this question may vary, but what I want to make clear here is that trading successfully is a process, it’s not something you can do in a short period of time.

Trading successfully is no easy task; it is a process and could take years to achieve the desired results. There are a few things though every trader should take in consideration that could accelerate the process: having a trading system, using money management, education, being aware of psychological issues, discipline to follow your trading system and your trading plan, and others.
You can generate enormous profits in Forex trading. 12 helpful recommendations will make you closer to this goal. A solid trading plan and awareness about typical errors will contribute to your success.

The below list provides you with basic recommendations in this task.

1. Develop your trading plan

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When a trader expects upraise of market, he usually says something like: “I think than EUR/USD will reach $1.3000. On which level shall I buy?” My reply is – “What is your risk in a trade?” In other words, “Where will you leave if you are not right?” Often a trader is taken aback with the reply. It never occurred him that he could be wrong or at which level he must place Stop.

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Most part of traders never have a plan. It means they do not know what to do if they are found to be wrong or right. Big profit on paper turns into big loss in real life because they do not know when to leave.

Crucial point is to develop your trading plan before you enter a trade. This plan accounts for the following:

Know how and where you are going to enter market
Know which amount of money you can risk with
Know how and when you leave if you are wrong
Know how and when you leave if you are right
Know how much you would get if you are right
Protect your trade with Stop Loss if market moves the way you don’t expect
Understand about when market reaches your target
2. Use money management strategy

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Money management is the risk control through protective Stops either hedging which balances profit and loss.

You are supposed to have target profit and know your chances to be right or wrong as well as to control risk through protective Stops. It is better to trade with the order in which you can lose 1000 $ if you turn to be wrong and make a profit in the amount of 500 $ when a trade brings profit 8 times from 10 than to make a profit in the amount of 1 000 $ or lose only 500 $ in the trade which works only in 1 case in 3.

Develop and test your money management strategy to solve this issue. It is a wide topic, but the key thing you must know is to know your chances for profit as well as a proper profit/loss ratio.

3. Put protective Stop Loss orders

This error is caused by a poor trading plan and bad money management strategy. Once you enter a trade, put protective Stop orders – and they must be real, not imaginable. Too often, traders use imaginable orders just because such orders worked in past, whereupon they saw market moves in their direction. If you put Stop order in a wrong place, it means you conduct a fallacious technical analysis.

4. Close profit-making trades on time.

A widely spread mistake among Forex traders is that they take minor profits and let their loss grow. It is a usual result when you’ve no plan. After 1-2 loss trades you will probably take minor profit on the next order even if this order could bring you a big profit that would make up for your past damage.

Traders allowing their loss to grow are met even among professionals. You enter a trade and do not know when to leave it. Once you start to lose, you let this damage grow in your hope that market will roll back – a rare case.

Use protective Stop Loss orders you define prior to making a trade.

5. Hold position for a reasonable period of time

If a trader is not able to take profit on the level defined before, this mistake is often made. Market allows to take profit before it takes more profit back.

Nevertheless, if you already have the profit on your balance, you still try to make out the last cent of it. If market reaches your target and you still stay in the market, you just overhold your position. That’s it!

The only exception is when price strongly moves to your direction. Move your Stop to the target or use Trailing Stop.