Commerce 1 To 1
The fourth Global eCommerce Leaders Forum is happening in New York City on February 9th, and eShopWorld is once again sponsoring the event and exploring the finer details of cross border ecommerce. Fast moving consumer goods (FMCG) companies in Hong Kong also see the line between trade marketing and brand marketing disciplines becoming increasingly blurred, as brand managers find themselves executing pricing and promotion policies rather than brand development work.
With the biggest marketplace, Flipkart, seeing 23 million unique visitors per month, selling your products through these platforms gets your products in the sights of your target customers without the trials and tribulations of generating traffic to your own website.
To control the online store, we developed an extensive online browser-based administration system for them to add, update and remove products / categories, setup postage pricing bands / countries and process orders with packing notes and automated emails on despatch.
The Chinese government has granted over 200 licenses allowing firms to set up electronic payment systems but the market remains dominated by four main players — AliPay, TenPay, Union Pay and 99bill combined account for 85.5 percent of the electronic wallet market in China.
It includes features like customizations of title, description, category, and external reference, integrations via iframe, modal, and redirection, with configurable auto-returning, max installments and payment method exclusion setup, and sandbox/debug options.
This equation is pretty basic when you consider the seasonal ebbs and flows of business throughout the year – with many retailers cashing in and gaining more customers at certain dates – so keep an eye on quarterly results and compare figures annually to give a broader direction of success.
A quick look at the new ecommerce landscape tells us that multichannel marketing now means more than just pushing products onto a couple of marketplaces and shopping engines; it means expanding your products’ reach and leveraging each channel’s strengths to build relationships with highly targeted audiences.