ETail Connect EU Spring
Power Retail presents its biggest ever publication – The 2016 E-Commerce Leaders’ Playbook, featuring the Top 100 Online Retailers and the Top 20 New Zealand Online Retailers. It was that level of detail day-in and day-out.” Digital leaders need to develop their teams accordingly, training them to maintain speed and make decisions, without focusing on past guidelines, sticking to the rules, or getting stuck in the small details”, added an e-commerce leader at a Japanese retailer.
Consequently, while Department of Industrial Promotion and Policy (DIPP) has allowed 100% foreign direct investment (FDI) in the marketplace model of e-commerce, the new guidelines also come with devastating consequences for two of the foundational pillars of India’s online retail industry.
Any website which handles credit cards must be PCI compliant – which means also the data centres they are housed in. Many open source solutions accept credit card data directly on the merchant server and pass them on to the payment service – which renders them NON-compliant, unless the server is PCI compliant and is housed in a PCI compliant data centre and the merchant complies with PCI requirements.
While there are many similarities between marketing an e-commerce website and marketing a brick and mortar store, e-commerce marketing involves some unique challenges and opportunities (See also Brick-and-Mortor Marketing ). Online, consumers don’t feel invested in a shopping venture the way they would if they’d gotten in their car to visit a physical location, because visiting an e-commerce website requires no more effort than a mouse click.
Measuring website performance in terms of the number of hits over time was quaint – and it’s still used (anecdotally) today – but as the web quickly evolved to facilitate complex experiences, it became clear that this single metric shouldn’t be the sole indicator of success.
PayPal provides the same functionality as the other payment processors you have mentioned in an API method called DoReferenceTransaction, although it’s use is restricted to users who have been a) using the processor for at least 1 year and b) who have been rigorously verified.
Some further hoops to jump through involve arranging a registered office address in India and also the requirement for an Indian resident director, albeit without any need for them to have a shareholding or any involvement in the day-to-day running of the Indian company.
There’s nothing wrong with using radio buttons for chosing a suitable payment method – the trick is to leave all the radio buttons unselected so that the options available under each selection only show once a customer has picked the option which is the most suitable for them.
Sometimes referred as eCommerce marketplace, multi vendor eCommerce websites shift the task of maintaining inventories, logistics, product descriptions, and updates to individual sellers by giving them a system to manage it all as per their convenience and goals.
I love this case study because it is really inspiring for those of you who see big ass problems with existing products you use, as part of say a hobby or a sport (which is pretty much everyone!) and want nothing more than to start a business in a niche you’re super passionate about.