Bulbtiger Strikes A ‘Light’ning On The Indian Ecommerce Sector!
Exploit profitable opportunities in ecommerce through developing a focussed team that understands the importance of omni-channel. Drop us a line and one of our eCommerce Consultants will respond to you as soon as possible. In the final section I outline the general plan for keeping our current customer base happy to stop them churning and to incentivise them to keep on coming back, spending more, more often by marketing to them in an appealing way. The aim with Niche Hacks is to help you live your dream thanks to online marketing, whatever that may be. Founded just five years ago in 2011, the dollar shave club, a prime example of a subscription-based eCommerce site, is now worth an incredible $615 Million dollars! Best pointer for determining the ROI of an app and should be one of the first metrics to be calculated when determining the success of a particular channel.
Though she says operating in a niche does not necessarily guarantee quicker returns than those expected by the likes of Jumia and Takealot, Geldenhuys believes it does allow for a greater degree of flexibility. A very good friend (CMO of ) had shared it with me a long time ago as something his company uses to measure their overall success. That is why, we use robust e-commerce platforms and online store management software program. This is an absolutely critical metric that will help shape a lot of the other areas of your business. The admin area of Walleto offers you (as the admin) several tools to control every part of your website. Twitter, one of the most median valued platforms in terms of marketing is no more restricted to texts.
This info went into my ideas folder for review when I had time, however because I couldn’t decide on the legitimacy of the site and seller I just left it alone. I really like the idea of a niche e-commerce site as people in the arts and crafts niches buy a lot of stuff and tend to by often though it will be more work than a blog promoting affiliate products. This is especially important because e-commerce still constitutes just four percent of the total retail market in Argentina. Dramatically improve time to market with the power to launch fast, act quickly and respond effectively to the rapidly changing competitive landscape. I am recommending you to use bluehost (the most affordable hosting in 2016), click the below banner link to get a discount for your signup.
Today, decorative lights are not just limited to task lighting; they are widely considered as lifestyle products and are used to further highlight one’s fashion taste. In a nutshell, you can browse Amazon for product ideas and know roughly how well a product is selling by looking at the BSR.
Product descriptions are pretty popular as well with 27% of marketing professionals using them. Collecting and analysing your metrics should become a habit, only then you’ll be able to get a good representation of how your e-commerce website is performing, and spot areas for improvement. This idea of personalization is and will continue to be a huge focus for ecommerce so look into your data to find where your potential niche groups are and start actively engaging with them more. It may overlap with Niche Filter, but it’s essential to narrow down your product selection by excluding the ‘stay away’ categories. That extension is the Marketplace Multi-Vendor Module, which lets you convert a pre-existing Magento site into a multi-vendor marketplace. For many niche e-commerce shopping sites, the requirement is to be more value driven compared to bigger ones that are volume driven.
Rather than targeting shoes in general, an online store owner looking for a niche market would want to focus on a niche like ‘military shoes’ or ‘restaurant no-slep shoes’. For eCommerce businesses, it’s especially important to leverage visual content platforms such as Pinterest and Instagram. Email Only Support: For a mainstream payment processor like Stripe, this isn’t really good enough. It is the only payment intermediator that makes funds available momentarily for the merchandiser. ECommerce niche retailers have a clear audience to market to. Traditional eCommerce retailers have such a wide array of clients that it is nearly impossible to find a niche clientele to market to. Usually the goal with the product photography is for it to be crystal clear and sharp all over. Due to this market, we need someone who has experience and knowledge with both energy efficient lighting, LED technology, online marketing, SEO best practices, social media, and content writing.
Etsy is one such great example of peer to peer marketplace focused only on handmade and vintage items, empowering artists to set up their stores and reach out to millions of potential buyers. Organically in the span of a year is a tiny website I build in a micro niche of the health category. If the traffic is there but it’s not targeted would it be best to just zero everything, redirect all 404’s to home page like you say and start building from the beginning using your steps for a niche website. First of all configure Custom Intelligence Alerts for the adjustments in site metrics, either 5 % increase or decrease in weekly or monthly ecommerce transactions. Top Product categories and general overview of Ecommerce performance in your online shop.
Like a stethoscope to a beat, we’ve put together a fundamental list of metrics you should be keeping an eye on, what they tell you and what you can do with all this beautiful data. But the competition is just hotting up. Amazon’s entry in the Indian market was crucial in that, it reaffirmed the potential of the the future of India as an ecommerce marketplace.
That’s why data is so critical – this is not a project but a process, where the right eCommerce platform can bring increasingly sophisticated features and technology to develop a multi-stepped approach of integrating online and offline activity. The issue we see from e-commerce entrepreneurs is a lack of pre-planning and research before diving into a niche that is either too broad or too narrow.
During his career at the School he has taught courses in Organizational Behavior, Organization Design, Human Resources Management, General Management, Leadership and Service Management in the MBA and Executive Education programs. In our previous post on building a world-class technical commerce ecosystem, we discussed the necessary considerations when building a system that’s best-for-me” – or best for your business. A ‘pro’ of using an existing marketplace is that you’ll typically have opportunity for monetization. If you follow sites like eCommerce Fuel you’ve probably already seen dozens of people doing just this with niche sites selling everything from popcorn machines to nothing but dehumidifiers. Figuring out your CLV can have a big impact on how you view all the other metrics mentioned above.
There are plenty of online payment systems out there that you can use to conduct e-commerce activities. As a marketing tactic, content marketing is the practice of publishing great content in order to engage potential customers, earn relationship-based sales, and develop long-term, repeat customers. You can get inspired by your hobbies and interests and look for potential business ideas there.
Flash sales and heavy discounts available online meant that offline retailers in India simply couldn’t compete, leading to calls on the government to clarify the rules and level the playing field. This way you can be in touch with the performance of your online business on a daily basis, because just a few missteps can make a huge impact on revenue. The gateway service is also resold through the web hosting company, Locaweb, as their payment gateway product.
The core reason for many websites (not just retail arms of banks!) stinking when it comes to measurement is: Closed minded approaches to success measurement created by a siloed mentality (typically a function of org structure). There’s a right way and a wrong way to manage ecommerce wholesale accounts, and I’m happy to influence your thinking on that as it pertains to ecommerce wholesale accounts. Make sure that the payment gateway does not require your users to fill up unnecessary fields and so on. Affiliate marketing relies on being able to track the source of a particular sale.
However, if you want to highlight the potential of payment flows to be digitized, you may consider checks as much closer to digital than cash, therefore including them with ‘non-cash’ in the narrow definition. This payment option for your customers will require you to apply to 2Checkout before it can be integrated on your website.