White Label Email Marketing
If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. The first edition of my book Internet Marketing: Strategy, Planning and Implementation from 2001 included a popular template for creating what we then called an Internet Marketing Plan. A well-known truism, but we know that effective email marketing is a hell of a lot more than just having the platform to send out mass emails. This is the way I look at it: Mailchimp’s stats measure overall opens for all email whereas Experian’s measure stats for individual campaigns. Sendy is completely white label when your client logs in. Let your clients send newsletters on their own at a price you set and earn 100x more than other similar services. Aside from statistics and analysis within the report, you’ll also find a set of recommendations that will help you swiftly improve your marketing campaigns.
The response data for all channels came from a survey deployed online in April to the DMA list, which contains a broad range of marketers, from the traditional to the latest social media gurus. But don’t worry – you don’t need to know a thing about coding to use our email campaign software. By taking an ESP for a test drive, you can get a feel for user functionality, test deliverability, how to upload lists and even build out an email campaign to get a feel for the software. You can then send your messages to these subscribers any time, marketing to them over and over again.
As a long-established marketing tool, email also offers brands a host of data and reporting metrics they can analyze to refine and optimize their campaigns. I have been with Mailchimp for a few years and recently this week notice they have no customer service at all unless you pay and thus they become not free. Analyze current email sign up method, free offer, layout for effectiveness (if applicable). The table below has been put together based on DMA data to show businesses what kind of response rates they might encounter.
Analysis: This subject line creates plays on a reader’s self-interest — particularly those that are using or are considering using Facebook for business. Accept that permission grants are limited to the email address offered, even if you know one of their other addresses. Additional benefits include better personalization and more targeted email marketing outreach. We’ve seen casual, conversational email copy outperform more formal styles over and over again, even in B2B industries. The Düsseldorfer Kreis, the assembly of the German data protection authorities, issued guidance that is important news for anyone doing business with German customers via email. These are resources we have read over and over and referenced many times and believe they should be more accessible to every marketer. I think five essential questions are about all anyone could take on this topic.
I’m able to achieve well above average email engagement with my community for many different reasons, one of which is certainly my use of clever subject lines that I know my audience will be interested in. Beyond just the subject line and copy of the email, I always offer more in-depth content for them to click through and read, in order to deliver more value. This free marketing plan strategy template developed by is a basic, simple-to-use document that will help you define and outline marketing goals, objectives, strategies and tactics. An average tactical Email Marketer may refer to KPIs like open rate, CTR, and conversion rate. Iv. Reports: Evaluation of the email marketing campaign is critical to the success of the program and this will be done by using reports. We understand this shift and can put digital interactivity at the heart of your marketing strategy.
As it pertains to men vs women, 49% of Email Marketing Manager are male in the United States, and 51% of the Email Marketing Manager are female in the United States. I definitely feel that myself and the rest of the marketing department at my company spend way more time ‘defending’ what we do than actually doing it or improving. Reading email has been a top activity on smartphones for a long time, and the growing adoption of responsive email design is boosting smartphone conversion rates to make the most of this opportunity. Many CMOs talk a big game about how important it is to grow their email subscriber database, yet they can’t explain what the value proposition is for the consumer. We’ve been testing personalisation in the subject line, extended subject line, in the body and none at all; subject line wins by a mile. Great email subject lines are those that are creative and catchy but not deceptive. The highest response rate for a house list was also telephone, at 10.41 percent.
When executed properly, an email marketing strategy can result in a 4300 percent return on investment (ROI). Think of B2B email marketing as yet another tool in your inbound marketing toolbox If you’re not using this marketing strategy to communicate with your clients, then you’re missing out—BIG time! For Email Deliverability, you should look at what kind of spam checker your email marketing service has, whether it’s Spam Assassin, which will automatically test words and phrases that usually get flagged in spam filters, or an actual person who will approve your email before it is sent out.
There’s an art and a science to crafting that perfect email to reach out to potential customers, with advice out there ranging from how to write eye-catching subject lines and whether to include pictures to how best to close your message. Three of the top 20 subject lines used a variation of the word Kill” (i.e. killer, killing, etc.). If you’re not writing something that your audience cares about, you won’t get their attention, even if you do land the email in their inbox The emails should be directly tied to the subject line and written in a short, consistent way that makes it quickly readable and easily digested. Using our own 200 page Email Marketing Best Practice Guide I’m going to try and answer the question of what makes for good email marketing benchmarks and hopefully highlight some figures that may act as a handy reference. Another that should not be abused (and came across it coincidentally) is the lack of no subject line.
Direct email marketing has an average cost-per-lead of about $55.24 and according to the DMA 2013 Factbook an average success rate of 0.12 percent. If there are limited variables in your campaign, your response rate will help you determine which list is better or which offer is better. Thanks to segmentation like this, the Obama campaign raised $500 million using email marketing. Most contemporary copywriting or email marketing experts will tell you to use informal language to make it seem like your email is a letter from a friend. Typically most companies are happy if they get 1%- 2.5% rate of response to their email marketing. A powerful element to add to any email subject line is a legitimate reason to act NOW.
The bigger email marketing cloud companies such as IBM, Oracle, Salesforce and Adobe were built on acquisition with all offering a holistic marketing solution with email marketing products and solutions. Use our drag-and-drop email builder and pick from hundreds of professionally-designed templates Make them your own for a completely branded email campaign that looks great on every device. On top of paying a good chunk of change for these email addresses, it’s not a strategy I’d recommend using. The subject line cannot mislead the email recipients about the subject matter of the email contents. As you can see, email remains to be the best marketing solution and it still rocks year after year.
Explore our PSD to High Quality Responsive HTML Email Coding Service now on Envato Studio or you can click here to enquire about this service or you may order service right here if convinced. I have not used other 2 services but I thing Aweber is the best with more than 99% delivery rate and so many great features. I’d love to hear about your good, bad, ugly and funny restaurant email marketing subject lines in the comments section below. When targeting email for Millennials especially, brands should take their cues from social. Founder #EasySendy, Co-founder #Aritic – marketing automation platform with artificial intelligence. A 30% open rate for example would mean that for every 10 delivered emails (emails sent- emails bounced), 3 were actually opened by the recipients.
This subject line poses a question and then cuts to the chase with a timeframe that doesn’t feel overly aggressive. The average internet user is bombarded with dozens if not hundreds of email subject lines every day. A subject line should tease what is on offer, not try to sell it in a very small amount of space. The most important email marketing metric you need to be tracking is your email ROI. Tommy Walker is an online marketing strategist, show host, and prolific guest blogger specializing in highly effective, counter-intuitive approaches to online marketing.
Just like 3rd party hosted services, good self-hosting email systems can automatically process bounce and unsubscribe emails and unsubscribe those addresses from your future mailings. From our experience, we found that around 15% of our (legitimate) subscribers were failing to confirm their email address, resulting in them not being added to our list. Email: In the event industry Pulse Report , email was voted the single most effective tactic by event organisers, so it will no doubt be central to your campaign and ticket sales too. The Wave places the email service providers in 4 categories based on their Offering and Strategy.
Even spammers get good open rates and click-throughs, but their sales are horrible (compared to doing email correctly and ethically). MailChimp If you have a list of fewer than 2,000 subscribers, and send an average of six emails per contact or less per month (for example, six email blasts to your full list per month), a free service should meet your needs. According to Bryan Gudmundson, there are 3 primary components when crafting an Email subject line: Content, character, and strategy. Design well-branded landing pages and email administration pages that offer a clear path forward. You will optimise the copy and targeting over time and test new ideas out but typically they all revolve around a similar theme. The main benefit of email marketing in this sector is generating more leads (Figure 25).
The average response rate for direct mail was 4.4% in the US according to the DMA (April 2013) However, as always averages are dangerous. Contact us by email at support@ or via the chat messaging system within the application. Have an apology email drafted but only send it, or resend an email, in the case of a very serious error. The report has been revealed post an active participation from 450+ Indian marketers from 400+ Brands. The events team sends out an email about a party, a corporate newsletter goes out hours later, and subscribers are hit a third time with a project launch notification. Measure retention rate over time in aggregate – or for optimal health, segment retention rate – and measure it for the various objectives you have set for your email marketing program. Challenge your email marketing team to plot a calendar based on release dates, product launches, or customer lifecycles. That’s why we used the Zapier blog to construct a crash-course on email marketing.