The Best Email Marketing Services Of 2017
Many popular email marketing software programs offer free trials, but few offer full-fledged plans that are completely free. And it’s why when new clients ask: what kind of response rate should we expect from this campaign?” my first response is: how good is your list?” Today when more and more companies are marketing to their house lists vs. rented lists, the degree to which that house database is maintained and updated, and the source of those names (inbound leads, purchased, fell-off-the-back-of-a-truck) will have more impact on campaign response than the choice of offer or the quality of the creative.
By default, this is managed by the software, but in certain situations you may need a more personalized support, for example, when you cannot allow your domain to be added to any blacklist because it can affect your corporate email account, or if you need, during a very important campaign to see if there is a problem and have at your disposal an operator to monitor and pause the campaign if a warning is detected.
Research shows that marketers rank email as the most effective channel for acquisition and retention, according to a survey from WBR Digital reported by eMarketer In fact, email is the fastest-growing channel for marketing ROI, according to a report from Econsultancy and Adestra Their research showed that 73 percent of marketers rank email as excellent” or good” when it comes to ROI, an increase of 66 percent from 2015.
We wrote about Quora back in 2011, about six months after its release to the public, and asked whether it’d really be the next big thing… Turns out that yes it was, and it continues to be a big deal, and because it has managed to maintain a certain level of quality in its content (with new users being taught about acceptable language via a quiz, and ensuring people use their real identities when posting), it’s a great resource for knowledge sharing.
While your recipient may read your email and find it interesting, if you don’t prod them to take the next step, they likely won’t, either because they don’t know there is a next step or they don’t know what the next step is. Every email should include a call to action – preferably a visually engaging button – that encourages readers to take the next step, whether that’s reading more content on your website, signing up for your next community event, or contacting you for a consultation.
For example, they ensure your emails display properly in many different email readers and they upgrade their systems to ensure the compatibility with the latest versions; they offer high deliverability rates (most likely the revenues that you get from high deliverability will end up covering your expenses on an online markting service.); stock images, templates, pre-scheduled delivery of messages; tracking reports; online archives etc.
Just as Goldilocks found when she was trying out the beds and dinners of the Three Bears, there’s a fine line between just right and too much, analysts say, and database fatigue – which happens when email recipients are overwhelmed by the contact and have grown tired of seeing your company name or letterhead – can be a real deterrent, even when you’re sending your smartest email marketing campaigns.
You will get a better sense of which businesses are looking for your product or service, based on a variety of factors including Unique Open rates; which measure the first time a recipient opens your email; Total Open Rates, which measure how many times a recipient returns to reopen your email, a sign that the campaign was effective enough to generate interest; Click-Through Rates; and Responses to a Call to Action.
Elite Email – Choose from a myriad of fully-customizable templates, share your emails on popular social platforms such as Facebook, Twitter, LinkedIn and Google+, take advantage of a fully-branded subscription center where your customers can set up their preferences, enter their info and even edit their profiles (talk about making you look sophisticated!), and fall in love with the live ticker that delivers your stats as they’re happening.