Think of it as E-Commerce 3.0. If the first stage of e-commerce was most memorably signaled when opened for business just 16 years ago and the second stage was the subsequent proliferation of all manner of web stores, today another fundamental shift is under way that is transforming the business landscape. ECommerce customersÂ are shopping online in the first place due to convenience,Â control and flexibility and they want the same control and flexibilityÂ when making orders.Â They expect quick delivery, fulfillment options that meet their needs and the ability to make returns in the most convenient way.
A great e-commerce site should be easy to navigate, have clear and interesting descriptions, have great headers and sub headers that provide the user with information, and have relevant links that direct the user to where he or she needs to go. Plus, having great headers, links, and content will all help with your e-commerce marketing plan, too, as it’ll make it easier for search engines to find you.
Because e-commerce marketing is a digital marketing field, a career in e-commerce marketing requires marketers to not only have a marketing background, but also a firm understanding of the ever-changing world of social media, search engine analytics, and broad-based online marketing.
One catalyst for locating the team away from headquarters might be when a medium-sized e-commerce organization is growing to the next level, and will require more sophisticated e-commerce expertise and leadership—leadership that may not be easily attracted to the headquarter’s location.
Conversion Rate Optimisation has been a quite hot topic lately in ecommerce circles, and it can be yielded through smarter focus on pricing – disclosure: our product Prisync can help you on that:) -, usability, or even product copy that explains what you are exactly selling to your visitors.
You can search keywords in Google Adwords planner or a tool like aHref’s Keyword explorer Similar to how a business that doesn’t have a tight niche will have a harder time getting traction in a market, if you don’t make your keyword targeting specific enough, you’ll have a hard time getting qualified searchers.
A payment service provider (PSP) offers merchants online services for accepting electronic online payments by a variety of payment methods including credit card, bank-based payments such as direct debit, bank transfer, and real-time bank transfer based on online banking.
Perhaps the biggest indicator is that large brand name multi-channel retailers with relatively small e-commerce businesses (and in many cases consumer product organizations that are selling direct for the first time) are re-engineering their original strategies and are starting to place a much bigger emphasis on their dot-coms.
LMFKorea 2016 will be a series of case study presentations and panel discussions that would assess Korea’s eCommerce market landscape; spotlight the eCommerce fulfilment ecosystem, its players; and how it can be leveraged to gain new efficiencies and economies of scale in Korea’s eCommerce space.
In an effort to help start-up entrepreneurs, we have analyzed and included the best places advised by Sales, Marketing and Product Development experts to get ideas for your start-up online business products in this knowledge gaining section of ours.
Young, Internet-savvy consumers are the most likely to be affected by an e-commerce marketing campaign (See also Youth Marketing ). Older consumers who are not as familiar with the Internet are less likely to make their purchases online in the first place.
I have gone through your Artcile and others comments as well.I am planning to start a Marketplace and I have done home work well.I am inclined to have custom made solution but I know It is time I want start with a readily available solution to start with and side by side I want to Start custom made solution with earning which I am making from running I need your help on both.
And I think what we’re seeing now more is North America is growing, Asia is growing, but Asia, we’re going to see some of the more emerging markets start to come on in Southeast Asia which will drive continued growth from the 42.1% in 2013 to over 50% starting in 2017.